"…tanned skin, pencil thin eyebrows, long, straight hair dyed light brown, mini-skirts and platform boots. She can sing, she can dance, sure. But it’s that look that catapulted Namie Amuro to the top of the heap of Japan’s teen queens. Flocks of "Amuraas" soon appeared all over Japan, young girls mimicking her style, down to the tattoo shaped like a bar code she wears on her right wrist." - TIME asia, 2000

After a decade-long drought with no teen queen, Japanese pop culture is awash with images of Namie Amuro, a 19-year-old from Okinawa. Her popularity can be seen on the streets, where young women dress like her, and heard in the language, where a new word was coined to describe those who copy her style. “Amuraa" refers to young women with golden tans, long hair dyed brown, heavy makeup and short, tight T-shirts." - International Herald Tribune, 1996

"Japanese, a language promiscuously open to neologisms, has recently added a new term to its lexicon: Amuraa, a proper noun describing a breed of young woman ubiquitous in the fashionable parts of Tokyo.” - The Independent, 1996

"Komuro penned one hit for her in 1995, Body Feels Exit, and Amuro at 17 was suddenly bigger than Madonna in Japan. Her concerts sold out within ten minutes of tickets going on sale. What followed defined the entire idol concept. Her tanned skin, common on Okinawa, suddenly became a must-have look for teenage girls across Japan and self-tanning lotion sales exploded. Every detail of her clothes, her make-up, and her accessories were copied by hundreds of thousands of girls, who began calling themselves the “Amuraa.”" - The Times, 2005

CAN YOU CELEBRATE? ; 1997 → 2014

Namie Amuro for Sept. 2014 Numéro TOKYO

Giuseppe Zanotti Design Pumps // Emilio Pucci Dress

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